Soft Stick Baits
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Now available in eye-popping firetail colors! The all-new material releases a super-charged scent fi..
The Ned Bomb Utilizes the ribs and the thin beaver shape tail to give anglers something they don't h..
Strike King’s® Perfect Plastics are the BEST soft plastic lures on the
market due to their exclusi..
The Yamamoto Senko is widely known as the most versatile and successful soft plastic bass bait ever ..
The YUM Dinger was designed to be fished in a variety of ways, Texas
rigged, wacky style, on a Car..
Incorporating the familiar profile and irresistible action found in the
hugely popular Finesse TRD..
The Finesse TRD (The Real Deal) is designed specifically for the Midwest
finesse style of fishing,..