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Slender baitfish profile. Perfect drop shot bait that quivers wiggles with the smallest movements. R..
The all-new material releases a super-charged scent field attracting fish in a way never before seen..
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way n..
Now available in eye-popping firetail colors! The all-new material releases a super-charged scent fi..
The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone i..
The perfect action chunk for Mini Jigs is here!Using Missile Baits shapes and signature patterns, th..
The Ned Bomb Utilizes the ribs and the thin beaver shape tail to give anglers something they don't h..
The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice whe..
3.8 Swimbait custom-blended plastisol for durability and action. 25 Count Bag..
The Dean Rojas Signature Series SPRO Bronzeye King Daddy 90 frog is designed to catch the biggest an..
The KVD Fat Baby Finesse Worm has oversized tail to allow more action
and drag in water. It is sho..
With its aggressive bite-me attitude, the Strike King® Rage Tail® Baby Rage Craw packs a powerful co..
Each Rage Tail™ lure has a unique and exclusive tail design and is
engineered like no other soft p..
he Strike King Rage Magnum Menace Grub is an upsized presentation of the popular Strike Ki..
The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft pla..
The Yamamoto Senko is widely known as the most versatile and successful soft plastic bass bait ever ..
Engineered with a solid nose for easy rigging on Finesse ShroomZ™
jigheads, the 2.75" TRD TubeZ ex..
Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of ..
The creature bait that started it all, the Zoom Baby Brush Hog has tempted
big bass from coast to ..
The creature bait that started it all, the Zoom Brush Hog has tempted
big bass from coast to coast..
The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait ..
The Zoom Trick Worm was the original floating worm, deadly for twitching and
The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as ..