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Slender baitfish profile. Perfect drop shot bait that quivers wiggles with the smallest movements. R..
The Bronzeye Frog 65, the award-winning frog that raised the bar for frog fishing, was designed by B..
The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fis..
The Strike King® J-Lee Comeback Jig is the perfected version of the bait he used to engineer the big..
The Shadnasty from Xcite Baits is redefining the paddle-tail
swimbait market. At 4” long, it is th..
Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of ..