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The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone i..
$12.49

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing mark..
$16.99

Spike-It™ Scented Markers quickly customize or change the color of any soft plastic lure to meet cha..
$4.89

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have s..
$17.49

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribb..
$18.99